A month ago, a new e-wallet player entered Malaysia -  TrueMoney, a Thai unicorn. That said, given that Malaysia already feels like such a crowded market in the cashless payments space, does TrueMoney really have a chance to gain traction here? And if so, how?

We speak to Dale Kim, the Managing Director of International Business at TrueMoney’s parent company - Ascend Group, to find out.

Among other things, we also get into:

-How TrueMoney plans to acquire and retain users

-When we can expect TrueMoney to plug into DuitNow

-TrueMoney’s partnership with Lotus’s hypermarkets and how it can tap into other Charoen Pokphand (CP) Group assets to expand.

-Whether TrueMoney’s entry into Malaysia is an entry point for other CP Group businesses.

Photo Credit: Shutterstock | Prostock-studio