BFM 89.9
The Business Station
BFM 89.9
The Business Station
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Guest: Dulya Wijeratne, Key Accounts Lead, Cult Creative
Culture-jacking is fast, but culture-creating is lasting. We explore the fine line marketers walk between relevance and resonance, and what truly shapes culture.
We speak with Dulya Wijeratne, Key Accounts Lead at Cult Creative, about the fine line between riding cultural trends and starting new conversations. From hashtag campaigns to bold branding, we discuss what makes a campaign truly resonate, and why some win hearts and awards, like the Markies Hashtag Award, while others fade with the algorithm.
Presenter: Richard Bradbury
Producer: Carol Wong
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