BFM 89.9
The Business Station
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36 mins
44 mins
Just when ad spend was beginning to show signs of picking up, COVID-19 cases shot up and we found ourselves in another lockdown. And this has (once again) thrown advertising plans, campaigns and budgets into disarray. But where there’s a will to advertise, there is a way. We speak to Therine Goh from AdEasy about some of the interesting advertising strategies at play this FMCO, how brands can tackle cash flow issues and still engage with consumers frequently, and what’s shifting plates to make waves in the advertising world.
Presenter: Audrey Raj
Producer: Audrey Raj
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Lockdown (Ad)ventures
19 mins
·
11:00, 22 Jun 2021
Just when ad spend was beginning to show signs of picking up, COVID-19 cases shot up and we found ourselves in another lockdown. And this has (once again) thrown advertising plans, campaigns and budgets into disarray. But where there’s a will to advertise, there is a way. We speak to Therine Goh from AdEasy about some of the interesting advertising strategies at play this FMCO, how brands can tackle cash flow issues and still engage with consumers frequently, and what’s shifting plates to make waves in the advertising world.
Presenter: Audrey Raj
Producer: Audrey Raj
Share:
Recommended
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Recent episodes
0
Latest Stories
Podcasts · Jan 13 · 36 mins
Jon Leo’s Picks of Best Games of 2024!
Podcasts · Jan 13 · 44 mins
Gunners Gunned Down by Ten-Man United
Podcasts · Jan 13 · 44 mins
In Creating A Sustainable Fitness Regime: How To Start Strong and Stay Strong