BFM 89.9
The Business Station
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34 mins
39 mins
23 mins
What do Netflix, Amazon, Spotify and YouTube have in common that keeps you coming back? A great recommendation engine. The ones that suggests what you may like based on your previous patterns. A great recommendation engine could be a huge boost to your business but getting one that works well is tricky. We speak to James Ho, Country Manager of Gravity R&D about YUSP, a Software-as-a-Service recommendation engine that aims for perfection in personalisation.
Producer: Jeff Sandhu
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