Founded in 2020, Cult Creative started as a networking platform for creative professionals with a stated mission to redefine content creation and foster collaboration.

Today, it is focused on connecting brands with creators and uses technology to help brands find creators that is right for them, streamline workflows, and facilitate creator payments. To help them do this, they recently raised a RM500,000 seed round from The Hive Southeast Asia and is changing up the business model, which saw the closure of its job portal app. They also just won a grant from Cradle on the back of confidence in the new business model.

We speak with Shermaine Wong, CEO and Co-Founder of Cult Creative, to learn about how she plans to deploy the recently secured funds, what this change in business model entails, and where the company goes from here. We also get into the journey that she and her co-founders have been on since starting in the midst of the first MCO back in 2020.