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The Business Station
Is Apple Innovating, Refining, or Playing Luxury?
32 mins·12:00, 23 Sept 2025
Is Apple Innovating, Refining, or Playing Luxury?
32 mins
·
12:00, 23 Sept 2025
·
Recommended
21 mins
41 mins
32 mins
Guest: Alexander Wong, Amin Ashaari, Co-Founders, SoyaCincau
Apple has moved far beyond selling gadgets. Each launch now reinforces a bigger story — an ecosystem that locks in millions of users worldwide. With the global rollout of the new iPhone, updated Apple Watch, iPads and more, including their arrival in Malaysia, Alexander Wong and Amin Ashaari, co-founders of SoyaCincau, discuss whether Apple is doubling down on luxury, lifestyle and loyalty rather than breakthrough innovation.
Presenter: Richard Bradbury
Producer: Kishan Sivaswamy, Carol Wong
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