For years, sustainable finance meant investing in green companies. But a new, more pragmatic idea is gaining traction: transition investing, funding high-emitting industries to help them decarbonise. While 91% of Malaysian investors are interested, most don't fully understand it and are wary of the risks.

Eugenia Koh, Global Head of Sustainable Finance at Standard Chartered, joins us to break down this emerging concept. She explains the difference between transition and traditional ESG investing, the need for credible, science-based plans to avoid greenwashing, and the path to mainstreaming this new approach.

We discuss:

• What transition investing is and how it differs from traditional ESG.

• Why it's a complementary strategy for decarbonising the real economy.

• The investor paradox: high interest but also high skepticism and a knowledge gap.

• How to assess a company's transition plan for credibility.

• The key steps needed to mainstream this new form of sustainable finance.

For investors and wealth managers, this is a deep dive into the next frontier of sustainable finance and the potential opportunities it holds.