BFM 89.9
The Business Station
Recommended
47 mins
1 hr 27 mins
44 mins
Guest: Sheila Jaya Poomy, Founder & Managing Director, Ceria Communications
PR was once measured predominantly by traditional metrics like media coverage and advertising value equivalence (AVE), but the digital age today demands a more nuanced understanding of its impact. From shaping consumer trust to driving long-term brand equity, PR is no longer just about managing perceptions — it is about delivering measurable results that align with business goals.
In our conversation today with Sheila Jaya Poomy, Founder & Managing Director, Ceria Communications, we explore how the perception of PR value has evolved (or has it?), the challenges practitioners face in proving their worth, and the opportunities for innovation in a world where data, technology, and reputation converge.
Presenter: Richard Bradbury
Producer: Carol Wong
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Guest: Sheila Jaya Poomy, Founder & Managing Director, Ceria Communications
PR was once measured predominantly by traditional metrics like media coverage and advertising value equivalence (AVE), but the digital age today demands a more nuanced understanding of its impact. From shaping consumer trust to driving long-term brand equity, PR is no longer just about managing perceptions — it is about delivering measurable results that align with business goals.
In our conversation today with Sheila Jaya Poomy, Founder & Managing Director, Ceria Communications, we explore how the perception of PR value has evolved (or has it?), the challenges practitioners face in proving their worth, and the opportunities for innovation in a world where data, technology, and reputation converge.
Presenter: Richard Bradbury
Producer: Carol Wong
Share:
Recommended
Jan 16
·
47 minsThe Pen Is Still Mightier Than The Sword
Jan 16
·
1 hr 27 minsWhat is the Worst Thing You've Ever Eaten?
Jan 16
·
44 minsTop 5 at 5: Will the Israel-Hamas Ceasefire Hold?
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Recent episodes
0
Latest Stories
Podcasts · Jan 16 · 47 mins
The Pen Is Still Mightier Than The Sword
Podcasts · Jan 16 · 1 hr 27 mins
What is the Worst Thing You've Ever Eaten?
Podcasts · Jan 16 · 44 mins
Top 5 at 5: Will the Israel-Hamas Ceasefire Hold?