BFM 89.9
The Business Station
Une Olive’s 7-Figure Malaysian Business, Ecommerce Focus, And Innature Aspirations
33 mins
·
10:00, 17 Nov 2023
·
Recommended
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Guest: Seah Jhen Pei, Director, Une Olive Malaysia
The beauty and personal care industry in Malaysia is big business - garnering a revenue of around $2.68 billion in 2022 based on Statista data. With so many beauty companies vying for the top spot, how does more recent market entrant Une Olive en Provence stand out here? Well, apparently by transforming the century-old kitchen essential – olive oil – into a much desired skincare product.
Hailing exclusively from the farm in Provence, France, Une Olive en Provence utilises extra Virgin Olive Oil as a key component of its various cosmetics products. However, is that enough to make it stand out in a fiercely competitive cosmetics market, especially in a market where consumer sentiment is estimated to be at its lowest since the lockdown days of the second quarter of 2021?
Today on Open for Business, you will learn about the rationale behind importing this high-priced product into Malaysia, its brand positioning and marketing strategy, as well as insights into the intricacies of operating a distributorship here in Malaysia, with Seah Jhen Pei, Director of Une Olive Malaysia.
Presenter: Roshan Kanesan
Producer: Roshan Kanesan, Carol Wong
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Une Olive’s 7-Figure Malaysian Business, Ecommerce Focus, And Innature Aspirations
33 mins
·
10:00, 17 Nov 2023
Guest: Seah Jhen Pei, Director, Une Olive Malaysia
The beauty and personal care industry in Malaysia is big business - garnering a revenue of around $2.68 billion in 2022 based on Statista data. With so many beauty companies vying for the top spot, how does more recent market entrant Une Olive en Provence stand out here? Well, apparently by transforming the century-old kitchen essential – olive oil – into a much desired skincare product.
Hailing exclusively from the farm in Provence, France, Une Olive en Provence utilises extra Virgin Olive Oil as a key component of its various cosmetics products. However, is that enough to make it stand out in a fiercely competitive cosmetics market, especially in a market where consumer sentiment is estimated to be at its lowest since the lockdown days of the second quarter of 2021?
Today on Open for Business, you will learn about the rationale behind importing this high-priced product into Malaysia, its brand positioning and marketing strategy, as well as insights into the intricacies of operating a distributorship here in Malaysia, with Seah Jhen Pei, Director of Une Olive Malaysia.
Presenter: Roshan Kanesan
Producer: Roshan Kanesan, Carol Wong
Share:
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Recent episodes
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Latest Stories
Podcasts · Jan 15 · 37 mins
Plowing Through Snow With The Haval H9
Podcasts · Jan 15 · 34 mins
If Walls Could Talk: The Story of Malaysian Street Art
Podcasts · Jan 15 · 27 mins
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