BFM 89.9
The Business Station
When AI Gets Creative Marketing Wrong
27 mins
·
11:00, 2 Sept 2025
·
Recommended
21 mins
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16 mins
Guest: Elyssa Ng, Co-Founder and Creative Director, Kredence Creative Solutions
AI is transforming the creative process, but it doesn’t always nail the brief. Elyssa Ng, Co-Founder and Creative Director at Kredence Creative Solutions joins us to explore what “almost-right” AI outputs reveal about human-led strategy. From spotting the difference between real audience engagement and surface-level aesthetics, to knowing when to trust taste over algorithms, we discuss how marketers and young creatives can embrace AI without losing human spark.
Presenter: Richard Bradbury
Producer: Kishan Sivaswamy
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