Is “Whole Brain AI” a breakthrough or just branding?

Prashant Kumar, Founder of Entermind, a new consultancy in Malaysia, believes AI should amplify both logic and imagination, where the left brain and right brain work together. But in a business landscape where many firms are still struggling to get the basics of AI right, does this approach offer fresh clarity or simply add to the buzzword cloud?

We explore what Whole Brain AI actually means, whether Malaysia is ready for it, and how businesses can balance efficiency with creativity when adopting AI. From avoiding “black box” consulting models to building an AI culture rooted in trust and imagination, it’s a conversation that asks whether we’re really thinking with our whole brain about AI.