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Why 76% of Malaysians Are Switching Car Brands
26 mins·12:00, 5 Nov 2025
Why 76% of Malaysians Are Switching Car Brands
26 mins
·
12:00, 5 Nov 2025
·
Recommended
Guest: Kevin Ohkohchi (Consumer Leader), Deloitte Malaysia
Are you one of the 76% of Malaysian consumers thinking about switching car brands? A new report from Deloitte reveals a shift in the automotive market, with brand loyalty at a regional low as a flood of new players enters the scene.
Kevin Ohkohchi, Consumer Leader at Deloitte Malaysia, joins us to unpack the findings from their 2025 Global Automotive Consumer Survey.
We discuss:
Why 76% of Malaysians plan to switch brands for their next vehicle.
The shift in preference back to hybrids over pure EVs.
The top criteria for Malaysian buyers: performance over price.
The key barriers to EV adoption: charging, time, and cost premiums.
How the end of CBU tax exemptions will likely shift the market to local assembly (CKD).
Presenter: Roshan Kanesan
Producer: Roshan Kanesan
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