BFM 89.9
The Business Station
Why Your Marketing & Data Teams Must Be Best Friends
37 mins·11:00, 23 Sept 2025
Why Your Marketing & Data Teams Must Be Best Friends
37 mins
·
11:00, 23 Sept 2025
·
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Guest: Joel Minnick, Vice President of Product and Partner Marketing, Databricks
The conversation around AI in marketing is a noisy one, but the challenge is no longer if businesses are using AI, but how to build an effective playbook that delivers real return on investment.
Joel Minnick, VP of Product and Partner Marketing at Databricks, joins us to dissect this new post-hype playbook. He explains how to unify siloed data, deploy "trusted AI" that can move from experiment to production, and why close collaboration between marketing and data teams is the key to success.
We discuss:
The shift from AI hype to building a practical, scalable marketing playbook.
What "data intelligence" means for modern marketers.
Why "trusted AI" is the key to moving from experiments to production.
A case study on how PetSmart achieved a 22% conversion lift with AI agents.
The future of marketing and the rise of multi-agent AI systems.
For CMOs, marketing leaders, and data strategists, this is a deep dive into the next generation of data-driven marketing.
Image Credit: Shutterstock
Presenter: Roshan Kanesan
Producer: Roshan Kanesan
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