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Supreme’s Burner Phone Questions “Retail Logic”

18-Oct-19 12:45

Supreme’s Burner Phone Questions “Retail Logic”

Supreme’s burner phone is what’s known in the industry as… a brick. It uses obsolete technology and doesn’t rival any of today’s smartphones, and yet the device has sold out on nearly every platform. The practically useless gadget is a testament to good marketing and questions everything we know about traditional supply-demand logic.

Produced by: Christine Wong

Presented by: Richard Bradbury, Audrey Raj, & Arvindh Yuvaraj


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Categories:  Personal FinanceInvestmentsFinancial LiteracyYoung FinancePersonal DevelopmentEntrepreneurshipSME

Tags:  BrandingMarketingTechnologyCommunication





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