Supreme’s Burner Phone Questions “Retail Logic”
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Supreme’s burner phone is what’s known in the industry as… a brick. It uses obsolete technology and doesn’t rival any of today’s smartphones, and yet the device has sold out on nearly every platform. The practically useless gadget is a testament to good marketing and questions everything we know about traditional supply-demand logic.
Produced by: Christine Wong
Presented by: Richard Bradbury, Audrey Raj, & Arvindh Yuvaraj
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