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The Appeal of TikTok

03-Sep-20 12:30

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The Appeal of TikTok

Why was TikTok the second-most downloaded app in the world in 2019? What exactly is the appeal of this short-form video-based social media platform for the members of Generation Z?

Produced by: Christine Wong

Presented by: Richard Bradbury, Arvindh Yuvaraj, and Christine Wong


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Tags:  Social mediatiktokmemesyouth interestsgen zPersonal FinancePersonal DevelopmentManagerial Resources/DevelopmentPersonal FinanceInvestmentsFinancial LiteracyYoung FinancePersonal DevelopmentEntrepreneurshipSME


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