BFM 89.9
The Business Station
Marketing Mojo - Taking Over Switzerland’s Oldest Watch Factory
11 mins·13:00, 28 Oct 2016
Marketing Mojo - Taking Over Switzerland’s Oldest Watch Factory
11 mins
·
13:00, 28 Oct 2016
·
Recommended
42 mins
31 mins
42 mins
Today we have a man who has spent 30 years in the watch industry. He started out working as an apprentice in a clock shop, which was where his fascination with watches began.
Now fast forward 30 years later, Thomas Steinemann decided to take over Switzerland’s oldest watch factory, Dubois et fils which was founded 1785. We learn how he turned this company around through rebranding and creating trust via their own crowdfunding initiatives.
Share:
Recommended
May 13
·
31 minsHow the Military Junta in Myanmar is Oppressing Workers
May 13
·
42 minsCracking the Code of White Space Markets
Recent episodes
0
Latest stories
Podcasts · May 13 · 8:00AM
Humans of Healthcare: The Paediatric Cardiothoracic Surgeon
42 mins
Podcasts · May 13 · 42 mins
Humans of Healthcare: The Paediatric Cardiothoracic Surgeon
Videos · May 13 · 7:01AM
Even Children Skip Ads
1 min
Podcasts · May 13 · 7:00AM
How the Military Junta in Myanmar is Oppressing Workers
31 mins
Podcasts · May 13 · 31 mins
How the Military Junta in Myanmar is Oppressing Workers