Marketing Mojo: Fast Cars, Fancy Women and the Science of Luxury Branding
18 mins·22:56, 28 Mar 2014
Marketing Mojo: Fast Cars, Fancy Women and the Science of Luxury Branding
18 mins
·
22:56, 28 Mar 2014
·
Recommended
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42 mins
What are the considerations behind the marketing of luxury brands? What is the mindset of the luxury consumer? How do we hit the right buttons in the creation of desire? Ian Chong of Linds Furniture and Melvin Tong of Extreme Supercars break things down.
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