BFM 89.9

HIGHLIGHTS 
Podcast  >  Enterprise  >  Marketing Mojo  >  The Power of Purpose-Driven Marketing

The Power of Purpose-Driven Marketing

Sulin Lau, Regional Head of Marketing and Brand - SEA, Grab

07-May-24 11:00

The Power of Purpose-Driven Marketing

Discerning consumers today are increasingly seeking brands that align with their values and contribute positively to society. Progressive companies would have to adopt a purpose-driven marketing approach to navigate the dynamic business landscape as well as the expectations of consumers.

In marketing, it is important to focus on delivering meaningful social, environmental, and ethical values. By clearly defining and communicating a brand's purpose, companies can forge deeper connections with customers, foster loyalty, and differentiate themselves in competitive markets.

In this episode, we dive into the evolving landscape of purpose-driven marketing with Sulin Lau, Regional Head of Marketing and Brand for Southeast Asia at Grab. She unravels the strategies that have solidified Grab as a household name, emphasising the importance of a customer-centric approach in building brand loyalty and driving growth. She also shares how Grab navigates the challenges of a dynamic market through innovative tactics, fostering community engagement, and leveraging data-driven insights to maintain its position at the forefront of digital transformation.

Produced by: Carol Wong

Presented by: Richard Bradbury


This and more than 60,000 other podcasts in your hand. Download the all new BFM mobile app.

Categories:  marketstechnologyCorporatesmanaging

Tags:  marketingcmosmarketing technologymartechaiBrandfest





Play / Pause

Listen now : BFM 89.9 -- The Business Station

Today’s Shows



6:00 AM

The 6AM Stretch

7:00 AM

World Market Watch

Joe Quinlan, Chief Market Strategist, US Trust-BOA Private Wealth Management

7:15 AM

Morning Brief

7:30 AM

Morning Brief

Dr. Maria Monica Wihardja, Visiting Fellow, ISEAS – Yusof Ishak Institute

7:45 AM

Top Story

Raymon Ram, Certified Fraud Examiner & Anti-Money Laundering Specialist, Graymatter Forensic Advisory

8:00 AM

The Breakfast Grille

Mohd Mirza Mohamed Noor, CEO of My Digital ID Sdn Bhd

8:30 AM

Morning Brief

Dr. Fahizah Shamsuddin, Programme Director, School of Media and Communication, Taylor’s University

8:45 AM

Morning Brief

9:00 AM

Opening Bell

9:15 AM

Opening Bell

Andrew San, Head of ASEAN Equities, Amundi Malaysia

9:35 AM

People, Planet, Profit

10:05 AM

Open For Business

Dr. Matt Khan, Founder, Chiropractic First Group (CFG)

10:45 AM

BFM Football Minutes

Euro Edition

11:00 AM

Marketing Mojo

Nizwani Shahar, CEO, Havas Malaysia

12:00 PM

Enterprise Explores

Shrawan Saraogi, APAC Head of Expansion, Wise

1:00 PM

The Breakfast Grille Repeat

Mohd Mirza Mohamed Noor, CEO of My Digital ID Sdn Bhd

2:05 PM

Discovery Hour

Understanding Ethics in Medical Research, Assoc Prof Dr Julia Patrick Engkasan, Coordinator of the Master of Health Research Ethics Programme, University of Malaya | Dr Alex Phang, Medical Research Ethics Committee, University Malaya Medical Centre

3:05 PM

Beyond the Ballot Box

How Did the Right-Wing Make Big Gains in the EU Parliament, Dr Frederik Holst, Associate Professor, Albukhary International University (AIU)

4:05 PM

Health & Living

Because Feelings Matter #30: From Self-Destructiveness to Self-Love, Maurizio Rosini, Founder, MyMasterMan

5:00 PM

Top 5 at 5

6:00 PM

Inside Story

Talkback Tuesday

7:30 PM

Earth Matters [REPEAT]

7:45 PM

BFM Football Minutes

Euro Edition

9:00 PM

Bar None