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The Power of Purpose-Driven Marketing

Sulin Lau, Regional Head of Marketing and Brand - SEA, Grab

07-May-24 11:00

The Power of Purpose-Driven Marketing

Discerning consumers today are increasingly seeking brands that align with their values and contribute positively to society. Progressive companies would have to adopt a purpose-driven marketing approach to navigate the dynamic business landscape as well as the expectations of consumers.

In marketing, it is important to focus on delivering meaningful social, environmental, and ethical values. By clearly defining and communicating a brand's purpose, companies can forge deeper connections with customers, foster loyalty, and differentiate themselves in competitive markets.

In this episode, we dive into the evolving landscape of purpose-driven marketing with Sulin Lau, Regional Head of Marketing and Brand for Southeast Asia at Grab. She unravels the strategies that have solidified Grab as a household name, emphasising the importance of a customer-centric approach in building brand loyalty and driving growth. She also shares how Grab navigates the challenges of a dynamic market through innovative tactics, fostering community engagement, and leveraging data-driven insights to maintain its position at the forefront of digital transformation.

Produced by: Carol Wong

Presented by: Richard Bradbury

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Categories:  marketstechnologyCorporatesmanaging

Tags:  marketingcmosmarketing technologymartechaiBrandfest

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