BFM 89.9
The Business Station
BFM 89.9
The Business Station
Recommended
42 mins
17 mins
20 years after the concept of ‘Challenger Brand’ was coined, we’re beginning to see a new wave of challengers in the market. These are the brands that connect with you. They are disruptors, the ones that challenge the status quo and the brands that continue to lead progress. How can your brand aspire or position itself to be a challenger? We discuss.
Presenter: Audrey Raj
Producer: Audrey Raj
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