The inventors of the word "donut" have decided to drop the 'donut' from Dunkin Donut, as part of a rebranding exercise.

Presented by: Lee Chwi Lynn and Umapagan Ampikaipakan

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Tags:  Evening Edition,  market wrap,  rebranding,  marketing,  dunkin donut,  KFC,  Axiata,  Media, Marketing, Advertising,  Restaurants, Food Service,  Food, Beverage, Restaurants,  Business Analysis,  Food,  Social Issues