Will Bake With Yen Rise To The Occasion?
Alexandre Rosso, CEO, Bake With Yen Group
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From their retail stores at TTDI and Chow Kit in 1987, Bake With Yen now has over 90 outlets throughout Malaysia. And in 2017, private equity firm Creador acquired a stake in the group for US$13 million. We ask CEO, Alexandre Rosso whether the baking hobby during the pandemic was just a flash in the pan, and was its rapid expansion a piece of cake.
Produced by: Moh Heng Ying
Presented by: Philip See
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