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InNature Leans Into ESG And Pivots To Influencer Marketing

Datin Mina Cheah-Foong, Managing Director, InNature Berhad

27-Mar-23 08:00

InNature Leans Into ESG And Pivots To Influencer Marketing

Euromonitor International estimates that the market size for beauty will grow to nearly USD$550 billion dollars in 2027, with much of that driven by the Asia Pacific. However, with so many new labels emerging in an intensely competitive market place, can long-standing brands like The Body Shop stay relevant amid fast moving trends and the digital age? We catch up with Datin Mina Cheah-Foong, Managing Director of InNature Berhad, the brand owner of The Body Shop in Malaysia, Cambodia and Vietnam for an update on the business.

Produced by: Moh Heng Ying

Presented by: Shazana Mokhtar


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Categories:  Corporatesenvironment

Tags:  esg investingthe body shopbeauty products





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