Ready To Charge Ahead
Edmund Lee, General Manager of Sales & Marketing, Red Bull Malaysia
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Edmund Lee, the General Manager of Sales & Marketing at Red Bull Malaysia discusses how the brand from Thailand, popular among Muay Thai fighters, managed to grow market share during the MCO, how it plans to expand its product range to appeal to a wider audience, and health labelling of energy drinks.
Produced by: Sim Wie Boon
Presented by: Noelle Lim
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Categories: SME, Markets, Food, Social Issues
Tags: redbull, Muay Thai, market share, thailand, MCO,