BFM 89.9

HIGHLIGHTS  GE15
Podcast  >  Morning Run  >  The Breakfast Grille  >  TCM Reaching A Brand New Audience

TCM Reaching A Brand New Audience

Aaron Boey, Group CEO, Eu Yan Sang International Ltd

07-Feb-22 08:00

TCM Reaching A Brand New Audience

Traditional Chinese Medicine has gone mainstream in the last few years, seen as complementary to western medicine. Is the challenge now attracting the millennial and Gen Z's? Aaron Boey, Group CEO of Eu Yan Sang International Ltd tells us their growth strategy and is omni channel marketing the solution.

Produced by: Moh Heng Ying

Presented by: Wong Shou Ning


This and more than 60,000 other podcasts in your hand. Download the all new BFM mobile app.

Categories:  business analysisentrepreneurship

Tags:  traditional chinese medicinebusiness growthmarketinggen zmillennials





Play / Pause

Listen now : BFM 89.9 -- The Business Station

Today’s Shows



10:00 AM

Lagu-Lagu Dulu-Dulu (REPEAT)

11:00 AM

A Bit of Culture (REPEAT)

12:00 PM

I Love KL (REPEAT)

1:00 PM

Best of Enterprise (REPEAT)

1:30 PM

Raise Your Game (REPEAT)

2:00 PM

Popcorn Culture (REPEAT)

2:30 PM

Popcorn Culture (REPEAT)

3:00 PM

GGWP (REPEAT)

4:00 PM

Pick Of The Pops

6:00 PM

Wavelength (REPEAT)