Hallyu, is it me you're looking for?
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Because K-Pop (Hallyu) is looking for newer consumers as it stretches its reach further and wider into the region. Cultural theorist Mary Ainslie, co-editor of a book on the Korean Wave in Southeast Asia joins us today to help us better understand this phenomenon.
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Tags: K-Pop, Korean Wave, Hallyu is it me you're looking for? Hallyu, Politics, Current Affairs, Culture, Popular culture, Korea, Asia, Cultural theory, Mary Ainslie, Southeast Asia, Consumerism, Capitalism, Phenomenon, Co-editor, Book, Region, Music, Film, Television, Media, Craze, Hype, Night School