Because K-Pop (Hallyu) is looking for newer consumers as it stretches its reach further and wider into the region. Cultural theorist Mary Ainslie, co-editor of a book on the Korean Wave in Southeast Asia joins us today to help us better understand this phenomenon.

Download the BFM mobile app. Stay at home and stay up-to-date.

Tags:  K-Pop,  Korean Wave,  Hallyu is it me you're looking for? Hallyu,  Politics,  Current Affairs,  Culture,  Popular culture,  Korea,  Asia,  Cultural theory,  Mary Ainslie,  Southeast Asia,  Consumerism,  Capitalism,  Phenomenon,  Co-editor,  Book,  Region,  Music,  Film,  Television,  Media,  Craze,  Hype,  Night School