Just released: the March issue of The B-Side. Download today! If you've not already subscribed, look for us on Apple's App Store or Google Play. Cover illustration by Kat Rahmat.
Scientists believe that they are close to creating genetic tests that can identify men with prostate cancer who have a high risk of dying from the disease, meaning that they can then be monitored throughout their lives while other men avoid unnecessary and costly treatment. Dr. George Lee and Dr. Teo Soo Hwang tackle this story head on.
This week, we attempt to answer the question of whether back, neck and shoulder pains are just “part of our evolutionary heritage”. Experts from Sunway Medical Centre Dr Ravi Krishnapillai (Consultant Neurosurgeon), Dr Saw Lim Beng (Consultant Spine Surgeon) and Dr Suhail Suresh (Consultant Orthopaedic & Trauma Surgeon) explain.
We speak with the enthusiastic advocate for wildlife Casey Anderson, who is the host of the TV programme America the Wild With Casey Anderson. He joins us to share his exciting personal accounts working on wildlife conservation and the lessons he’s learned living and working with wild animals.
We all know the rules - wait three days before you call, and love yourself first if you want others to love you. But how can these dating rules apply to your communications strategy? Freda and Maya discuss five ways the rules can benefit your PR efforts. Inspired by Chris Bonelli and Heather Harder of the Public Relations Society of America.
We live in a day and age where GPS technology is able to track something as small as your smartphone to within a few meters almost anywhere on Earth, so how did we lose communication and sight of 200 feet Boeing 777 during mid air cruising? Why are we still relying on finding the Black Box when we live in an interconnected world? We speak to Ravikumar Madavaram, Consultant for Aerospace & Defence for Frost & Sullivan to discuss on current technology in aircrafts today and should airline companies rethink their communication tools?