Monetising Marketing's Migration Online
Phang Chee Leong, Chief Executive Officer, Innity Corporation Bhd
04-Aug-14 10:26
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Phang Chee Leong CEO of the ASEAN-focused online advertising network Innity Corporation Bhd, discusses current industry metrics of reach, market share and product mix, competition with Google Ad Networks and Facebook, fighting its niche in customised solutions like retargeting and engagement marketing, its Cost Per Engagement (CPE) metric, challenges like Privacy Concerns and the lack of legislation in this area.
He also discusses the company's growth plans, its diversification into smartphone and wireless advertising, its DA Consortium and JobStreet shareholders, its financial results (and Q1 loss) as well as its clients.
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