Take the essential morning beverage and fuse it with the King of all fruits, and you get durian coffee! After trying more than 40 types of durian infused coffee, the men behind Love A Durian White Coffee really gave their right arm to make their durian coffee “Nothing, but the real thing”. Managing Director of Love A Durian, Benson Wong, joins us on the show today to share with us the story behind establishing a new category of ‘Malaysian Breakfast Coffee’, along with the creative branding strategy they have engineered to stay ahead of the spiky game.

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Tags:  Durian,  white coffee,  Love A Durian,  F&B,  Coffee,  fusion,  creative branding,  brand strategy,  marketing,  King of Fruits,  instant coffee