BFM 89.9

HIGHLIGHTS 
Podcast  >  Enterprise  >  Enterprise Explores  >  Can a Sales Playbook Make Sales Less Brutal?

Can a Sales Playbook Make Sales Less Brutal?

Serge Romano, Director and Head Sales Coach, Leverage Sales Coaching Australia

06-Mar-23 12:00

Can a Sales Playbook Make Sales Less Brutal?

Given the volatile and choppy nature of sales, how businesses manage their salespeople and sales process can be very important to keep them going. Whether that’s due to an economic slowdown where sales slow down across the board or a personal rough patch for one or 2 salespeople.

Today on BizBytes we explored how to build an effective sales strategy and keep sales going during tough times with Serge Romano, Director and Head Sales Coach with Leverage Sales Coaching Australia.

Serge will be in KL from March 15-17, speaking at EO Taipan’s 2023 event - ‘Challenge the Storm’. Learn more at: https://eotaipan.com/masterclass-2023/

Photo Credits: Shuttershock | fizkes

Produced by: Roshan Kanesan

Presented by: Freda Liu, Lily Chai


This and more than 60,000 other podcasts in your hand. Download the all new BFM mobile app.

Categories:  marketseconomymanagingentrepreneursSMECorporates

Tags:  Sales strategysales playbooksalespeopleeconomic downturn





Play / Pause

Listen now : Open For Business : Syed Huzaifah Bin Syed Omar, Founder and CEO...

Today’s Shows



6:00 AM

The 6AM Stretch

7:00 AM

World Market Watch

Tim Mulholland, President, TJM Limited, Chicago

7:15 AM

Morning Brief

7:30 AM

Morning Brief

Lee Meng Horng, Senior Equity Analyst, RHB Investment Bank

7:45 AM

Top Story

Brian Coulton, Chief Economist, Fitch Ratings

8:00 AM

The Breakfast Grille

Saw Leng Hean, Executive Director of SBH Marine Holdings Berhad

8:30 AM

Morning Brief

Hashim Gombri, Landscape Architect Consultant

8:45 AM

Morning Brief

9:00 AM

Opening Bell

9:15 AM

Opening Bell

9:35 AM

What's the Focus

10:05 AM

Open For Business

Syed Huzaifah Bin Syed Omar, Founder and CEO of Myfuturity Global

11:00 AM

Mattsplained

Matt Armitage, Founder, Kulturpop

12:00 PM

Enterprise Explores

Rory O'Donnell, Managing Director of International Agriculture, Food and Trade at Penta

1:00 PM

The Breakfast Grille Repeat

Saw Leng Hean, the Executive Director of SBH Marine Holdings Berhad

2:05 PM

Front Row

Celestial Serenade, Dylan Lee, Cello Soloist

2:20 PM

Front Row

Cinderella!, Joanna Bessey, Director | Amsalan Doraisingam, Cast Member

3:05 PM

Good Things

4:05 PM

Health & Living

Doctor in the House: Silent Mentors For Medical Students, Dr George Lee, Consultant Urologist | Prof Dr Saw Aik, Programme Director, Silent Mentor

5:00 PM

Top 5 at 5

6:00 PM

Inside Story

7:30 PM

Just For Kicks

9:00 PM

A Bit of Culture

Living Funerals, Designers’ Renaissance and Maffick; Kam Raslan | Dhanya Nair | Marion D’Cruz