If You Think Your Ads Are Inclusive, Think Again
Divya Acharya, Head of Solutions & Innovation Strategy, Xaxis APAC
22-Jun-22 12:00
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The 2021 PageFair Adblock Report shows that Asia is the leading ad blocker user globally, with the majority of users citing bad advertising experiences as their motivation for using ad blockers. The key change marketers need to make? Looking for unconscious bias and actively championing diversity & inclusion in their campaigns
Produced by: Christine Wong
Presented by: Freda Liu
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Categories: technology, politics, culture, Corporates
Tags: advertising, ad blocking, unconscious bias, diversify,
