Influencer marketing has been gaining more traction with major brands engaging influencers to create awareness on their products or services. But how effective is this form of marketing? We speak to Jan Wong, Co-founder & Online Strategist at OpenMinds Resources to get his take on influencer marketing and how it can be leveraged for today’s businesses.

Image Credit: Shutterstock | paulaphoto

Produced by: Jeremy Ng

Presented by: Lily Chai, Richard Bradbury

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Categories:  Corporates,  managing,  SME,  entrepreneurs

Tags:  digital campaign,  influencer,  marketing,  business,  branding,