Marketing Mojo: Stop Advertising Start Branding
Marcus Osborne
01-Apr-16 13:00
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Stop Advertising Start Branding advocates building great brands instead of using advertising to push for sales. Why is purely using advertising to push for results not always effective and what are the benefits of building a great brand? We discover the how-tos of building great brands and look at best practices and mistakes of brands such as Malaysia Airlines, Proton and more.
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Tags: branding guru, building values
