When a business is formed out of a hobby, it’s not uncommon to reach a plateau where business growth becomes stagnant. Atara Racing has been in business for six years, but despite extending their line of designer car rims, they have hit a wall in reaching their consumers. Lee Jia Ping walks through the branding fundamentals to first understand who are they targeting.

This and more than 60,000 other podcasts in your hand. Download the all new BFM mobile app.

Categories: 

Tags:  up the ante,  open for business,  Atara Racing,  ThinkCity,  Lee Jia Ping,  Danny Foo,  Alie Said,  funding,  marketing,  motorsports