This is Part One of a four part series on managing mindsets, where the topics involve understanding the psychology involved with business. Here, George Aveling shares his knowledge on the concepts of behavioural economics and how you can use them to notice and manipulate the predictability of irrational consumer decisions.

Produced by: Christine Wong

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Tags:  Enterprise,  Raise Your Game,  Managing Mindsets,  George Aveling,  behavioural economics,  consumer decisions,  market strategy