With the SEA Games happening soon, we speak to Sean Goh of GRAB and Melati Abdul Hai of McDonald’s, who are sponsors of the upcoming #KL2017 games about what this brings to their brand and customers. How do they put a return in sponsoring a sporting event and why is it important for them to keep supporting events that drive unity.

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Tags:  resource centre,  KL2017,  SEA Games,  Grab,  McDonald'ss,  marketing mojo,  marketing,  advertising,  sponsor