A personal brand is a promise, defined by how others perceive one's values, beliefs and abilities. Discovering your personal brand helps you differentiate and offers a competitive advantage with the important caveat that- If you don’t manage your brand, someone else will. Today we learn about The Personal Brand and how managing and marketing it well can benefit your business or career.

This and more than 60,000 other podcasts in your hand. Download the all new BFM mobile app.

Categories: 

Tags:  william arruda,  branding guru,  branding,  brand you