Listed back in 1994, Bonia has grown its footprint to more than 555 outlets but is the challenge staying relevant to fickle consumers who have a plethora of choice. Dato' Sri Daniel Chiang, their Executive Director tells us what their growth strategy is and why investors should consider this overlooked stock.

Produced by: Moh Heng Ying

Presented by: Wong Shou Ning

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Categories:  Corporates,  managing,  fashion

Tags:  bonia corporation,  fashion,