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Podcast > Morning Run > The Breakfast Grille > Bata Tries a New Fit

Bata Tries a New Fit

Paolo Grassi, Managing Director, Bata Malaysia

23-Jul-14 09:45

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Paolo Grassi, managing director of Bata Malaysia comes on the Breakfast Grille to talk about the changing the strategy of the well-known shoe maker. Probably best known as being the staple of every school-going child's wardrobe, Bata currently holds 12% of the market, and sells 9 million pairs of shoes annually worth more than US$100 million. He talks about changing people's view of Bata, of the perception that it is a local brand and whether it can be known for more than just school shoes.

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