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Podcast  >  Enterprise  >  Enterprise Explores  >  Ipsos: 50% of Malaysian Use Only Cash, TnG and Mae Lead E-Wallets Usage

Ipsos: 50% of Malaysian Use Only Cash, TnG and Mae Lead E-Wallets Usage

Arun Menon, Managing Director, Ipsos Malaysia

16-Feb-24 12:00

Ipsos: 50% of Malaysian Use Only Cash, TnG and Mae Lead E-Wallets Usage

Today Enterprise Explores the on-going shift towards a non-cash economy and how payment systems have evolved over the last few years with Arun Menon, Managing Director at Ipsos Malaysia, a market research firm.

Back in January, Ipsos released their latest case study on Non-Cash Economy & Payment Evolutions which found that there has been a slight decrease in the usage of non-cash payment methods in 2023. However, a key point to take note of is that half of Malaysians still use non-cash payments, with e-wallets being used by a quarter of the population.

Besides that, some other notable findings from the “Non-Cash Economy & Payment Evolution” study shows:

  • A higher frequency of people who are using e-wallets

  • More youths are using online transfer

  • The usage of e-wallet for food purchases have increased but experienced a drop for retail and online purchases

  • TnG Wallet retains the top spot as the most used e-wallet brand, with MAE as strong number 2

There is a lot more to break down and digest from this study, which Arun help us explore and digest.

Produced by: Kishan Sivaswamy

Presented by: Roshan Kanesan


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Categories:  technologyeconomymarkets

Tags:  Payment methodsTouch N’GoMAEe-walletsonline transactionscashless payment





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