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Social Commerce: Huge Opportunity, But Don't Be Dependent On It

Ganesh Kumar Bangah, Chair, Pikom e-Commerce Chapter

08-Apr-24 12:00

Social Commerce: Huge Opportunity, But Don't Be Dependent On It

Enterprise explores the role and power of foreign-owned e-marketplaces and social commerce platforms and why this needs to be studied and managed to protect local merchants and Malaysia's digital sovereignty. We explore this with Ganesh Kumar Bangah, the Chair of PIKOM’s e-Commerce Chapter, he’s also the Founder & Executive Chairman of Commerce.Asia, an all-in-one ecommerce ecosystem.

Among other things, we get into the power that marketplaces and social commerce players hold in e-commerce, how TikTokShop has changed the game and differs from Shopee and Lazada, how local consumer data should be handled, and why businesses to diversify their channel strategy and not be dependant on any single one, whether it’s a marketplace or social commerce platform.

Produced by: Carol Wong

Presented by: Roshan Kanesan


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Categories:  marketstechnologymanagingentrepreneursSME

Tags:  ecommercemarketplacebusinesssocial mediatechnology





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