Digital Investment Managers, or roboadvisors as they’re more commonly known as, have been touted as a way to improve accessibility to investment products by going digital and lowering associated costs, such as removing sales fees and lowering annual management fees.

While names such as Stashaway and Wahed Invests may be more well known in this space, there are many other players here. One of them is Raiz Malaysia, a joint venture between Raiz Invest Australia Limited and Permodalan Nasional Berhad (PNB).

Raiz is differentiating itself by helping users invest their spare change, similar to US roboadvisor Acorns. Essentially they round up purchases from linked debit and credit cards, and invest that amount into the portfolio, however if this isn’t your cup of tea, users can still invest normally with regular or one-time deposits.

We speak with Raiz Malaysia CEO Aidi Izham about their strategy to compete with other digital and traditional asset management firms, how much of an advantage it is having PNB in their corner, and more.