#SupportLokal: An SME Springboard to go Digital
Dr Aaron Sum, Group Chief Strategy & Marketing Officer at Alliance Bank
As a bank that prides itself in supporting SMEs through good and bad times, Alliance Bank was quick to launch #SupportLokal during the Movement Control Order to help SMEs create awareness about their products and services by promoting their business digitally. We speak with Dr Aaron Sum, Group Chief Strategy & Marketing Officer at Alliance Bank about why it is still crucial for SMEs to expand their businesses online and how the #SupportLokal initiative can be a springboard for local businesses to go digital.
Produced by: Audrey Raj
Presented by: Audrey Raj
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