BFM 89.9

HIGHLIGHTS 
Podcast  >  Enterprise  >  Resource Centre  >  Technology Meets Tradition: Transforming Agriculture in Malaysia

Technology Meets Tradition: Transforming Agriculture in Malaysia

Dylan Lee, Founder and CEO, Haroct Technologies

27-Mar-24 11:00

Technology Meets Tradition: Transforming Agriculture in Malaysia

The agriculture sector in Malaysia stands as an important pillar of the nation's economy, contributing significantly to its GDP and employment of a large workforce as well. With a rich diversity of crops ranging from palm oil and rubber to tropical fruits and vegetables, the industry is vital for domestic consumption and also for export.

However, the sector faces multifaceted challenges, including traditional supply chain inefficiencies, the urgent need for sustainable practices amidst climate change, and the necessity to embrace technological advancements to stay competitive globally.

In this evolving landscape, Haroct Technologies (HAROCT) enters the market with an aim to transform the fresh produce value chain by leveraging technology to create a more efficient, transparent, and sustainable ecosystem. It offers a digital marketplace that facilitates direct transactions between farmers and B2B buyers, bypassing traditional middlemen to ensure fairer prices and more secure dealings.

In this episode, we speak with Dylan Lee, the Founder and CEO of Haroct Technologies, on how the company’s approach can help to improve the economic welfare of small-scale farmers, as well as addressing broader issues such as food security and the environmental impact of farming practices.

Produced by: Carol Wong

Presented by: Richard Bradbury


This and more than 60,000 other podcasts in your hand. Download the all new BFM mobile app.

Categories:  marketstechnologymanagingentrepreneurs

Tags:  fresh producefarmers marketplacefair priceagriculturefarmersyouth unemploymentsupply chainsustainable farmingfood security





Play / Pause

Listen now : The Bigger Picture (REPEAT): Vijay Prashad on Hyper-Imperialism, Palestine, China, and the...

Today’s Shows



10:00 AM

Pick of the Pops (REPEAT)

Ep544

12:00 PM

Bar None (REPEAT)

Ep 8: Jombola, That's A Sport?; Sukdev Singh, President, Persatuan Jombola Malaysia

1:00 PM

Ringgit & Sense (REPEAT)

Practical, Non-Judgemental Financial Advice For The Young; Peter Yong, Co-Founder and CEO, Mr. Money TV

1:30 PM

The Property Show (REPEAT)

Home Renovations: Doing It By The Book; Edric Choo, Council Member, Pertubuhan Arkitek Malaysia

2:00 PM

Cruise Control (REPEAT)

This Secondhand Alfa Romeo Deserves A Second Look; Daniel Fernandez, Managing Editor, dsf.my

3:00 PM

Best of Enterprise (REPEAT)

The Future of Computer Science in the Age of AI; Dr Ian Tan, Associate Professor and Head of School of Mathematical and Computer Sciences, Heriot-Watt University

4:00 PM

The Bigger Picture (REPEAT)

Vijay Prashad on Hyper-Imperialism, Palestine, China, and the Future; Vijay Prashad, Director, Tricontinental: Institute For Social Research

5:00 PM

TED Radio Hour

6:00 PM

Earth Matters (REPEAT)

Smoke and Mirrors - The Realities of Plastic Credits and Offsetting; Emma Priestland, Global Corporate Campaigns Coordinator, Break Free From Plastic Movement

7:00 PM

Back To Back (REPEAT)

Local Natives

9:00 PM

The Selector