BFM 89.9

Podcast  >  Morning Run  >  The Breakfast Grille  >  The Cambridge Satchel Company: A Story of Bullies, Bloggers, Bootleg Bags

The Cambridge Satchel Company: A Story of Bullies, Bloggers, Bootleg Bags

Julie Deane, The Cambridge Satchel Company

26-Apr-13 08:00

Brought to you by

The Cambridge Satchel Company: A Story of Bullies, Bloggers, Bootleg Bags

In 2008, Julie Deane founded The Cambridge Satchel Company at her kitchen table with just £600. The business has since seen phenomenal growth, generating almost £12 million in revenue, with the satchels now sold in over 100 countries worldwide.

Julie shares her inspiring story with BFM's Melisa Idris on how she started the company after discovering her daughter was being bullied at school and needed to raise money to send her to private school.

Listen to the podcast as she takes you through her early struggles and her constant fight against immitation bags, after manufacturers took her designs to set up a rival brand.

She also talks about how the internet played a big role in the success of her business, with the satchels now earning the title of the Brit 'It' Bag!


This and more than 60,000 other podcasts in your hand. Download the all new BFM mobile app.

Categories: 

Tags:  cambridge satchelbagsbusinessfashionjulie deaneentrepreneurshipbloggerspatents


Share this podcast




Play / Pause

Listen now : Beyond the Ballot Box: Road to GE #2 - Anti-Hopping Law

Today’s Shows



6:00 AM

The 6AM Stretch

7:00 AM

World Market Watch

7:15 AM

Morning Brief

8:00 AM

The Breakfast Grille

H.E. Amb. Hermono, Ambassador of Republic of Indonesia to Malaysia

8:30 AM

Morning Brief

9:00 AM

Opening Bell

9:35 AM

Ringgit & Sense

10:05 AM

Open For Business

Tee Kee Lion, Founder, Store N Go

11:05 AM

Tech Talk

Dipankar Mitra, CEO, Simbiotik Tech

12:00 PM

Enterprise Biz Bytes

Dr Anasuya Jegathevi Jegathesan, Dean of Psychology and Social Sciences at the University of Cyberjaya

1:00 PM

The Breakfast Grille Repeat

H.E. Amb. Hermono, Ambassador of Republic of Indonesia to Malaysia

2:05 PM

Live & Learn

Law & Behold #47: Freedom of Association

3:05 PM

Beyond the Ballot Box

Road to GE #2 - Anti-Hopping Law

4:05 PM

Health & Living

Every Beat Matters

5:00 PM

The Evening Edition

5:35 PM

Today On Twitter

6:05 PM

Inside Story

7:05 PM

The Evening Edition

7:35 PM

Popcorn Culture

Supercut: Favourite Cities; Kam Raslan

9:00 PM

I Love KL

10:00 PM

Back To Back