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EMERGE Esports — 探讨电竞行业的注意力经济

Roy Kek, 首席执行官, EMERGE Esports

15-Jul-21 06:00

EMERGE Esports — 探讨电竞行业的注意力经济

过去大家对电子游戏可能都会觉得就是学生时代玩的东西。过去打游戏是一个纯粹娱乐消遣的事情,如今它可是一门职业了。现在的电竞行业发展相当蓬勃。Statista的数据显示,2020年的时候全球的Esport的市场规模已经价值95亿美元。该数据也预测,适逢2024年,全球Esport全球的市场收入将在达到161亿美元。

电竞游戏这个产业不仅仅是玩家参与而已,而且还带动了大家观赏游戏的这样的一个产业。Newzoo公司发布的《2021年全球电竞与游戏直播市场报告》就显示2021年,全球电竞观众数将增至4.74亿,同比增长8.7%。过去一年半的疫情让更多的人涌入电竞的行业,不管是开直播打游戏,或是成为电竞直播的观众。这都让电竞产业更加地蓬勃发展。

为了更加了解电竞行业催生的注意力经济,我们今天就邀请到位于Emerge Esport的CEO Roy来跟我们分享他们公司以及电竞产业的发展。

Produced by: 陈宏耀&连晋宏

Presented by: 王能杰&陈宏耀


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