Milo may be a staple part of Malaysian food culture, but it only gained popularity in Japan in 2020. Since then, the familiar malty, chocolaty beverage has become a craze - so much so that Nestle ran out of supply for a while. Now, a Milo kiosk has been spotted in a Tokyo train station, sending Japanese social media into a frenzy.

Produced by: Arvindh Yuvaraj

Presented by: Freda Liu & Audrey Raj

This and more than 60,000 other podcasts in your hand. Download the all new BFM mobile app.

Categories:  Personal Development,  Entrpreneurship,  SME

Tags:  food,  social media,  branding,