Marketing Mojo: Songkrun Happiest Water Fun Run
Gary Read | Andrew Lee | Gary Read | Andrew Lee
29-Jan-16 13:00
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A blend of Thailand's Songkran water festival and a fun run, the Songkrun Happiest Water Fun Run aims to get 7500 participants, with no other aim than to promote exercise and leisure. We speak to the organisers to discover the strategy behind sports/leisure event marketing.
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